Rewrite đ VivoPower Becomes First Public Company to Adopt XRP as Treasury Asset with $121M Investment
– VivoPower International has secured $121 million through a private share offering to initiate a new XRP-focused treasury strategy.
– The funds will be directed toward supporting the XRPL DeFi ecosystem, reducing company debt, and covering general corporate expenses.
Since MicroStrategy made waves by adopting Bitcoin as its primary treasury reserve asset in 2020, more companies have started exploring similar crypto-based finances. Recently, corporate Bitcoin holdings increased by 13.21% over the past month alone. Now XRP, known for enabling fast, cost-efficient cross-border payments, is gaining attention in much the same way.
VivoPower, a London-headquartered sustainable energy company and NASDAQ-listed under the ticker VVPR, is charting new ground by becoming the first publicly traded company to declare XRP as its treasury reserve asset. Founded in 2014, the company is best known for its work in turnkey decarbonization, providing tools to help businesses reach net-zero emissions targets.
To fuel this bold strategy, VivoPower announced a $121 million capital raise through a private share placement. Leading the financing round is His Royal Highness Prince Abdulaziz bin Turki Abdulaziz Al Saud of Saudi Arabia. The shares were sold at $6.05 apieceâabove the companyâs latest NASDAQ market closeâdemonstrating strong investor confidence.
A Long-Term Vision for XRPL Growth
Prince Abdulaziz emphasized that this move reflects a decade-long commitment to digital assets:
âWe have been investors in the digital asset sector for a decade and have been long-term holders of XRP. After evaluating several opportunities, we chose VivoPower because of its clear strategic alignment with XRP and its commitment to developing the XRP Ledger ecosystem,â he stated.
VivoPower Executive Chairman Kevin Chin echoed this commitment, sharing that his own personal history with XRP is aligned with the companyâs forward-thinking strategy.
âAs long-term XRP holders, we all share a unified vision on how a publicly listed company can scale a treasury model centered on XRPâto benefit both XRP holders and our shareholders,â Chin said.
To further strengthen its push into the crypto sphere, VivoPower brought on Adam Traidman, a former Ripple board member and blockchain entrepreneur. He is not only an investor in the latest offering but will also chair the companyâs newly formed Board of Advisors.
The next key step for VivoPower is a shareholder vote, scheduled for around June 18, 2025, to approve this transformative strategic direction. Conditions such as continued NASDAQ listing and the fulfillment of subscription terms must still be met for the deal to close.
Market Reaction and XRP Price Movements
Despite the high-profile announcement, XRP’s price has yet to reflect the optimism. At the time of the report, XRP traded at $2.29, marking a 5.66% weekly drop and a 0.29% dip in the last 24 hours. Nonetheless, trading volume spiked by 24.42% to $2.64 billionâsuggesting increased market activity and investor intrigue.
In the derivatives market, signals are mixed. Open interest is down by 2.32%, settling at $4.73 billion. At the same time, options volume experienced a notable 13.01% decrease to $1,200. However, options open interest climbed 3.40% to reach $2.13 million, indicating longer-term interest from market participants.
What It Means
VivoPowerâs entry as the first public company to adopt XRP as a treasury reserve asset marks a new chapter in corporate crypto adoption. It could also set a precedent for other firms considering altcoins beyond Bitcoin as part of their treasury strategies.
As the XRP ecosystem continues to evolve and attract institutional attention, initiatives like this could play a pivotal role in XRPâs journey toward becoming a trillion-dollar asset.
VivoPower’s cryptocurrency investment strategy
When it comes to bold moves in the corporate crypto game, VivoPower just flipped the script. While most publicly traded companies are still tiptoeing around crypto, or sticking safely with Bitcoin, this London-based sustainable energy firm has gone full throttle into XRP territory. Yes, XRP â the digital asset often touted for its lightning-fast transactions and low fees â is now at the heart of VivoPowerâs new treasury strategy.
This isnât a marketing gimmick or a speculative side hustle. VivoPower is making XRP a core component of its financial infrastructure, becoming the first publicly traded company to formally adopt XRP as a treasury reserve asset. Thatâs not just a headline â itâs a landmark shift in how companies might begin to view crypto beyond Bitcoin and Ethereum.
Why XRP? The rationale is more strategic than sensational. XRPâs core use case â enabling seamless, cost-effective cross-border payments â aligns perfectly with VivoPowerâs mission of delivering scalable, efficient decarbonization solutions globally. In short, XRPâs utility fits the companyâs global operational model like a glove. With climate tech and clean energy solutions that span continents, VivoPower needs a financial asset that can move just as fast as its business.

The companyâs leadership isnât new to the crypto sphere either. VivoPowerâs Executive Chairman, Kevin Chin, has been a long-time XRP holder â and heâs not alone. The firmâs new strategic advisor, Adam Traidman, brings serious blockchain credentials to the table as a former Ripple board member and seasoned crypto entrepreneur. This isnât just a treasury move; itâs a cultural shift within the company, aligning leadership, liquidity, and long-term vision around the XRP Ledger.
Even more intriguing is the profile of the lead investor in this strategy: His Royal Highness Prince Abdulaziz bin Turki Abdulaziz Al Saud. A decade-long crypto investor and XRP advocate, the Princeâs backing adds a geopolitical dimension to the strategy. His statement about choosing VivoPower due to its âclear strategic alignment with XRPâ underscores the long-term institutional confidence in both the company and the digital asset.
- Strategic Alignment: XRPâs utility-driven model complements VivoPowerâs global decarbonization mission.
- Leadership Synergy: Key figures within the company have deep crypto roots, bringing credibility and vision.
- Institutional Backing: Royal investment from Saudi Arabia signals broader interest from sovereign wealth and global investors.
- Market Differentiation: Being the first public company to adopt XRP positions VivoPower as a trailblazer in corporate crypto strategy.
Instead of following the herd into Bitcoin maximalism, VivoPower is making a calculated bet on the future of financial infrastructure â one thatâs faster, cheaper, and more scalable. This isnât just about holding XRP on a balance sheet. Itâs about building a future where digital assets like XRP become integral to how businesses operate, raise capital, and deliver value to shareholders.
Details of the 1 million XRP treasury initiative
VivoPowerâs 1 million capital raise isn’t just a headlineâitâs a blueprint for how public companies could integrate digital assets into their corporate DNA. The funding was secured through a private share placement, with shares priced at .05âa premium over the companyâs recent NASDAQ close. That premium signals investor conviction not only in VivoPowerâs clean energy mission but also in its bold pivot toward crypto-native treasury management.
So, what exactly will this nine-figure war chest be used for? The company outlined a three-pronged allocation strategy that reflects both financial prudence and forward-thinking innovation:
- XRPL Ecosystem Participation: A significant portion of the funds will be deployed to support and invest in the XRP Ledgerâs growing decentralized finance (DeFi) ecosystem. This means direct involvement in projects building on XRPL, liquidity provision, and potentially even staking or governance where applicable. VivoPower isnât just buying XRP as a passive assetâitâs actively participating in the networkâs evolution.
- Debt Reduction: In a move that should please shareholders, the company plans to use part of the capital to eliminate or significantly reduce existing corporate debt. This de-leveraging strategy not only strengthens VivoPowerâs balance sheet but also increases its financial flexibility for future crypto and clean energy initiatives.
- General Corporate Purposes: The remainder of the funds will be allocated to operational needs, including scaling its decarbonization services, accelerating R&D, and expanding into new global markets. Having XRP as a liquid, cross-border-ready asset could streamline many of these international efforts.
Whatâs particularly unique about VivoPowerâs treasury model is that itâs not just about asset diversificationâitâs about ecosystem integration. The company is positioning itself as a hybrid between a traditional corporate entity and a Web3-native participant. By aligning capital deployment with the growth of the XRPL, VivoPower is essentially betting that whatâs good for XRP is good for its shareholders.
And the governance structure supports this bold vision. A new Board of Advisors has been established to guide the company through its digital asset journey. At the helm is Adam Traidman, whose resume reads like a checklist for crypto credibility: former Ripple board member, founder of multiple blockchain startups, and a well-known voice in the XRP community. His involvement provides both strategic oversight and operational know-how, ensuring VivoPowerâs treasury initiative doesnât become a cautionary tale of corporate crypto FOMO.
Adding another layer of legitimacy is the upcoming shareholder vote, scheduled for June 18, 2025. This vote will be critical in securing formal approval for the treasury shift and is contingent on several conditions: continued NASDAQ compliance, fulfillment of private placement terms, and regulatory clarity. Until then, the funds are being held in escrow, underscoring the companyâs commitment to transparency and procedural rigor.
With the groundwork laid and capital in place, VivoPower is poised to become a case study in how public companies can responsibly integrate digital assets into their financial frameworks. By treating XRP not just as a speculative asset, but as a functional tool for business growth, the company is redefining what a treasury strategy can look like in the age of tokenized finance.
Market response and impact on XRP value
VivoPowerâs announcement may have electrified the XRP community, but the marketâs initial reaction has been more of a cautious hum than a thunderclap. At the time of publication, XRP was trading at .29, reflecting a modest 0.29% dip in the past 24 hours and a 5.66% drop over the past week. These numbers might seem underwhelming given the magnitude of VivoPowerâs move, but seasoned crypto investors know that the market often takes time to digest paradigm-shifting developments.
That said, the real story lies beneath the surface. Trading volume for XRP spiked by 24.42%, reaching .64 billionâa clear indication that the announcement has stirred investor interest. While price action remains subdued, the volume surge suggests that market participants are closely watching how this plays out, and may be positioning themselves for future momentum.
In the derivatives market, the signals are nuanced. Open interest in XRP futures contracts declined by 2.32% to settle at .73 billion, reflecting some short-term uncertainty or profit-taking. However, thereâs a silver liningâoptions open interest climbed by 3.40% to .13 million, even as options volume dropped by 13.01% to ,200. This divergence suggests that while immediate speculative appetite has cooled, investors are still betting on longer-term volatility and potential upside.
One possible reason for the tempered price movement is that XRPâas a digital assetâhas historically been influenced more by regulatory developments than by corporate adoption. However, VivoPowerâs initiative may mark a shift in this narrative. By integrating XRP into a real-world, operational treasury model, the company is helping to validate XRPâs utility beyond remittances and speculative trading. This could gradually shift market perception and, over time, attract more institutional capital into the XRPL ecosystem.
Itâs also worth noting that this isnât just a crypto market eventâitâs a corporate finance milestone. Traditional investors may need time to understand and price in the implications of a public company holding XRP on its balance sheet. As more details emergeâespecially after the shareholder vote in June 2025âanalysts and investors may update their models, potentially leading to a revaluation of both VivoPower and XRP.
For XRP enthusiasts, the key takeaway is that the market may be underestimating the long-term impact of this move. VivoPower isnât buying XRP to flip it for short-term gains. Itâs embedding XRP into its operational DNA and actively participating in the XRPL DeFi ecosystem. This kind of integration could create sustained demand for XRP, especially if other companies follow suit.
- Short-Term: Minimal price appreciation but heightened trading activity signals market curiosity rather than euphoria.
- Mid-Term: Options data suggests that investors are hedging for future volatility, possibly anticipating regulatory clarity or further adoption announcements.
- Long-Term: VivoPowerâs strategy could become a catalyst for institutional adoption, altering XRPâs risk profile and appeal to traditional finance.
In the ever-evolving world of crypto, price isnât always the best indicator of progress. Sometimes, itâs the quiet accumulation, the governance votes, and the corporate integrations that lay the foundation for explosive growth. And if VivoPowerâs bet on XRP pays off, we may look back on this moment as the spark that ignited a much larger rally.
Future outlook for VivoPower and digital assets
VivoPowerâs strategic pivot into XRP isnât just a headline-grabbing moveâit signals a broader shift in how forward-thinking companies might approach digital assets as part of their long-term growth and innovation playbook. As the first public company to embrace XRP as a treasury reserve asset, VivoPower is now in a unique position to influence both corporate treasury norms and the evolving infrastructure of decentralized finance.
Looking ahead, the synergy between VivoPowerâs clean energy mission and the XRP Ledgerâs utility-focused architecture could unlock new business models. For example, the company could explore tokenized carbon credits on XRPL, enabling real-time, transparent carbon offsetting solutions for its global clients. This would not only enhance operational efficiency but also provide a blockchain-based audit trailâsomething increasingly valuable in ESG-driven industries.
Moreover, VivoPowerâs active participation in the XRPL DeFi ecosystem could see it become a liquidity provider or even a governance participant in decentralized protocols. Imagine a scenario where the company allocates part of its XRP holdings to yield-generating DeFi applications, turning idle treasury assets into productive capital. This could create a feedback loop where financial returns from DeFi investments fuel further sustainability projects, reinforcing the companyâs dual commitment to profit and planet.
On the institutional front, VivoPowerâs bold move may serve as a blueprint. CFOs and treasury managers across industries are watching closely. If VivoPower shows measurable gainsâfrom balance sheet strength to capital efficiencyâother public companies may begin to explore similar XRP-based strategies. This could spark a wave of altcoin adoption in corporate finance, diversifying the crypto landscape beyond Bitcoin-centric models.
Regulatory clarity will play a pivotal role in shaping this future. With the SEC-Ripple saga nearing resolution and global regulators moving toward more defined frameworks for digital assets, the timing of VivoPowerâs move could be serendipitous. Should XRP gain full regulatory recognition as a non-security or utility token in major jurisdictions, the floodgates for institutional adoption could open wide.
Internally, VivoPower is setting up the infrastructure to scale this strategy. The newly formed Board of Advisors, led by blockchain veteran Adam Traidman, is tasked with guiding the company through the complexities of crypto finance. Their mandate likely includes risk management, compliance, and strategic partnerships within the XRPL ecosystemâeach of which will be critical as the company transitions from a crypto-curious outsider to an integrated participant.
From a technological standpoint, the XRP Ledgerâs roadmap also aligns well with VivoPowerâs ambitions. With features like native asset issuance, decentralized identity, and smart contract capabilities via Hooks and sidechains, XRPL is evolving into a robust platform capable of supporting enterprise-grade applications. VivoPowerâs early involvement could allow it to influence development priorities, ensuring that the tools it needs are built natively into the ecosystem.
Then thereâs the broader macroeconomic angle. As fiat currencies face inflationary pressures and traditional treasury instruments yield diminishing returns, digital assets like XRP offer an alternative value propositionâliquidity, programmability, and global accessibility. VivoPowerâs move may be a harbinger of a new era in corporate finance where agility and blockchain-native assets become key competitive advantages.
- XRPL Integration: Expect deeper involvement in DeFi, tokenization projects, and potentially enterprise-grade dApps.
- Corporate Imitators: VivoPower could inspire other ESG-forward or tech-savvy firms to explore XRP-based treasury models.
- Regulatory Milestones: A favorable ruling in Rippleâs legal battles could accelerate XRPâs acceptance across global markets.
- Ecosystem Evolution: By participating early, VivoPower may help shape the next phase of XRPL development and governance.
The road ahead is not without challengesâvolatility, regulatory hurdles, and integration complexity remainâbut VivoPowerâs calculated risk could yield exponential rewards. As it stands, the company is not just betting on XRP; itâs betting on a future where digital assets are as integral to corporate strategy as cash flow and carbon audits. And for investors watching closely, this could be the dawn of a new asset class in enterprise finance.